Make the Impossible Possible
When creating a structured video becomes easier than drafting a long email, behavior changes. Video stops being a department and becomes a capability. AI tools like Synthesia don’t just improve communication: they lower the cost of expression to the point where “impossible” becomes routine. And once someone experiences that shift, the question is no longer whether it’s human enough. It’s whether you’re willing to let competitors normalize a capability you’re still debating.
AI is the First Cognitive Revolution
AI is not steam power for the mind. It is something fundamentally different: a tool that amplifies cognition before it replaces it. Unlike past revolutions that automated muscle and logistics, AI enhances judgment, synthesis, and context handling — for now. Whether this becomes a mass replacement event or a leap toward collective wellbeing depends less on the models and more on how we choose to adopt them.
Moving from Features to Cognitive Leverage
AI doesn’t transform organizations by itself – empowered employees do. When used as cognitive leverage instead of content automation, AI reduces friction in context switching, preserves continuity, and turns survival-mode multitasking into sustainable performance. The real shift isn’t licensing tools – it’s issuing cognitive leverage.
Enablement Is the Laziest Form of Transformation
Why Instruction Is the Ugly Version of Inspiration We like to believe that adoption follows enablement. It sounds disciplined and responsible: give people access, train them properly, distribute the materials, explain the features, host the workshops, and measure participation. From a governance perspective, it checks every box. And yet, enablement
Rethinking Time as Engagement Infrastructure
What Pebble’s Timeline concept reveals about cognitive load, ROI, and the future of empowered work What would actually happen if every employee carried a Pebble Timeline–enabled smartwatch? At first glance, this sounds like a lifestyle or perks question. In reality, it’s an organizational one. Not about gadgets, but about infrastructure.
The Power of Focus in an Over-Featured World
Why niche products keep outmaneuvering giants — and why enterprises should pay attention For a long time, progress in technology followed a predictable arc: more features, broader platforms, tighter ecosystems. If something could be added, it usually was. Capability was scarce, so accumulation felt like the safest bet. That logic